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New licensees join Game of Thrones programme

Roy Lowe & Sons and Half Moon Bay among those on board as season seven premieres.

With season seven of HBO’s hit Game of Thrones debuting tonight in the UK (July 17) on Sky Atlantic, the licensing programme is also stepping up a gear.

Bradford Licensing Europe, an affiliate company of LMI, represents pan-European licensing rights for Game of Thrones in association with HBO Global Licensing.

New licensees joining the programme include Roy Lowe & Sons (socks), Half Moon Bay (giftware), Nemesis Now (resin goblets/tankards) and DropDead (apparel DTR).

In addition, Pyramid International, Elbenwald, Abysse Corp, TVMania and Push Merchandising have all renewed for a further term having experienced continued success with their varied product ranges.

Elmo and Montegrappa have also released the first Game of Thrones pen quartet featuring the Houses of Stark, Baratheon, Lannister and Targaryen. The limited edition Iron Throne Pen will be released soon.

A travelling exhibition featuring props and costumes is also being planned for later this year.

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