Fans can make bespoke t-shirts featuring popular characters at Oxford Street East store.
Primark has launched its first Disney customisation station in its Oxford Street East store.
The fast fashion retailer introduced the station last week, meaning that shoppers can add a personal touch to t-shirts for either themselves or as Christmas gifts.
There are a choice of two designs – Disney and Star Wars – with a range of characters and logos, including Mickey and Minnie Mouse, Donald Duck, Elsa and Marie from the Aristocats.
Customised messages can also be added to the designs.
Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.