Start Licensing’s Ian Downes gets carried away with The Force at retail this week.
30,000 prizes to be won on special Light Side or Dark Side cereal packs.
The Last Jedi, Beauty and the Beast, Despicable Me 3 among the top films.
Online marketplace highlights Frozen, Harry Potter, Star Wars and LEGO.
Lucasfilm’s immersive entertainment division teams with The Void for initiative.
The Last Jedi note forms part of initiative between Disney and Great Britain Campaign.
Latest Star Wars set to open with over £27.5 million at the UK box office.
Next, Sainsbury’s and M&Co all commission creatives from Fashion UK.
Little Mix and Manchester United come top of the calendar league for publisher.