London pop up will build on the success of the New York initiative last year.
Cartoon Network is continuing to use experiential marketing initiatives to bolster The Powerpuff Girls brand – with a new pop up shop due to open in London’s Soho district next month.
The move follows on from a successful pop up ’emporium’ in New York last year (pictured).
Open from June 1-3, the London store will be located on Bateman Street and has been designed to ‘celebrate girls everywhere’, according to Event magazine, as well as celebrate the release of the new episodes.
The store will feature a variety of different zones, including a make-up and nail bar with its own punchbag, the popular ‘PowerpuffYourself’ area, an animal petting zone and a café.
There will also be appearances from Blossom, Bubbles and Buttercup throughout the three days.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
