Three-month campaign will focus on Star Wars Force Attax Extra collection.
Topps has used Star Wars Day (May 4) to reveal it first Blogger Ambassador programme.
The three-month campaign will be focusing on the latest Star Wars Force Attax Extra collection.
The company has selected three leading parenting bloggers to take part in the integrated campaign.
Followers can expect blogs, vlogs, tournaments and dress up activities throughout the three-month drive, as the bloggers build their Force Attax Extra collections.
“Working with bloggers is something which is new to us at Topps, but becoming more and more relevant in our industry,” explained Louise Ramplin (pictured), head of entertainment marketing at Topps Europe.
“We are very honoured to have three highly influential bloggers working with us for our first campaign, and we thought that May the Fourth, Star Wars Day, would be the perfect day for these bloggers to start their collection.”
Follow www.goingonanadventure.co.uk and www.wafflemama.uk to be kept up to date with all their activities.
