Spielwarenmesse eG and Licensing International are joining forces on a co-branded event that combines their skillsets to provide the German-speaking region with a licensing event of its own.
Licensing-X Germany will offer the licensing sector across Germany, Austria and Switzerland a new platform and will coincide with Insights-X – the established stationery event – from 5-7 October 2022 at the Nuremberg Exhibition Centre.
“With Licensing-X Germany, we are building our portfolio in a market that shows strong growth, that we are very familiar with, and that is active in many different sectors,” commented Christian Ulrich, spokesperson of the executive board, about the new launch by Spielwarenmesse eG.
Maura Regan, president of Licensing International, continued: “Our primary mission is to grow awareness of the licensing industry worldwide, along with its many benefits. Licensing-X Germany will foster growth and expansion in Germany as we continue to align with key practitioners across the licensing community at large.”
The new licensing event will expand on Spielwarenmesse eG’s existing partnership with Licensing International.
“Our shared objective is to be the leading platform for the licensing business in the German-speaking region,” emphasised Peter Hollo, who is responsible for Licensing International’s activities in Germany.
Licensing-X Germany will build on the success of LicenseMarket and introduce new programming and networking opportunities across categories for the licensing industry. New trends in the market, including streaming services and NFTs, will be a focus as the event highlights licensing opportunities on the horizon.
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