Brands In’s Sue Stanley on why personalisation will be even more popular this year, managing demand in the key selling seasons and why the sustainability debate is so important.
Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.
Today: Sue Stanley, licensing director, Brands In.
“2022 is a year of two key focus areas for our business, which will represent pillars of growth across all that we are doing.
The first is a combined one: offering great product at the right price across our traditional fast fashion routes and also through our print on demand and personalisation capabilities. We are expecting personalisation to be even more popular for 2022, especially over the key Christmas gifting season. Our print on demand for click and collection in-store or next day mailing has really turned a corner for us and it’s very important that we have the ability to manage demand in the key selling seasons.
Our other focus is on offering sustainability. As part of the fast-fashion industry we know only too well that we need to do our part, as our sector has been a major contributor to the challenges that now face the sustainability debate. We are working hard internally to bring to market some exciting changes in this space.”
This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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