MGA Entertainment has partnered with Spacetoon Event to expand the presence of its brands in the Middle East and North Africa (MENA) through themed events and tours.
The partnership gives Spacetoon Event the rights to bring new family entertainment experiences, for the fans of MGA’s two major brands, L.O.L Surprise! and L.O.L Surprise! O.M.G. in the region.
Two events inspired by L.O.L. Surprise have already launched in Saudi Arabia, with special Activation Corners where visitors can have beauty treatments, wear L.O.L. Surprise clothes and accessories, then head onto the catwalk, as well as learning more about cooking, planting, drawing and colouring. There is also a stage for singing, playing and dancing, plus the opportunity to play basketball, football and games.
“It was challenging yet exciting to work on this brand and bring the littlest details of the small dolls to life,” commented Ahmad Weiss, general manager of Spacetoon Event. “We always focus on building a world full of discoveries and engaging activities to inspire kids.”
Isaac Larian, founder and ceo of MGA Entertainment, added: “We are proud to partner with Spacetoon Event to bring our globally popular L.O.L. Surprise! characters to life for children in the region. With all the fun activities at the Activation Corners, little girls will be transported into the world of L.O.L. Surprise! and be encouraged to let the characters out.”
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