Pink Key Licensing has been appointed as the exclusive UK licensing agent to represent the Seriously brand.
The brand is owned by French company Lactalis and the cheddar core to the brand is manufactured in Scotland with distribution across UK and ROI. Seriously has mastered the cheddar making over the years and is recognised for its superior taste with numerous taste awards.
Pink Key will be looking for licensee partners from food categories to support the brand’s development by creating unique and strategically aligned collaborations in the future.
“We’re so happy to have Seriously as part of our portfolio,” commented Richard Pink, md at Pink Key Licensing. “It’s an extremely tasty product and we’re looking forward to finding partners to develop a whole range of cheese-based products to bring to market. We are certain Seriously is going to be extremely popular and we can’t wait to start talking to potential licensees about the future possibilities.”
Heloise LeNorcy-Trott, marketing director at Lactalis, continued: “At Seriously, we want to find new occasions to make products with Seriously Cheddar that have our signature great taste. So consumers can enjoy our cheddar in new ways all around supermarkets.”
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