The Polar Collection is the latest brand launch from Curating Cambridge, the University of Cambridge’s licensing division.
In collaboration with the University’s Scott Polar Research Institute (SPRI) and Polar Museum, the collection marries the famous polar expeditions of the past by Scott and Shackleton with current world leading research into the effects of climate change on the polar environment and indigenous peoples.
“This is an incredible opportunity to partner with one of the world’s leading universities and align with the important research that takes place at the SPRI,” said Len Dunne, ceo at Curating Cambridge. “Licensees can access the Polar Museum’s treasure trove of visual assets and co-brand with the SPRI knowing that royalties from the sales of these items go back to support the Institute’s polar regions research.”
Professor Neil Arnold, director of the SPRI, added: “Partners will not only be inspired by our work and the Museum’s collections, but also have the opportunity to align with our values and produce products to the highest environmental and sustainability standards.”
The Polar collection launches with a bespoke lookbook of assets, category direction and branding options.
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