The Copyrights Group has welcomed two experienced new executives, further strengthening its team.
Sissel Henno (pictured above right) has joined the company in the new position of head of global sales, licensing and retail.
In a pivotal role between the brand, creative team and partners, Sissel will manage the licensing and retail teams, leveraging Copyrights’ extensive experience in kids and family properties. She will lead the commercial strategy for the division in crafting licensing and merchandising programmes spanning the UK and EMEA, through to a global scale and will also oversee retail operations – including the Paddington store at Paddington station in London.
Sissel brings with her over 20 years experience in the licensing business, having held roles at The Walt Disney Company and SEGA.
In addition, former head of digital sales at StudioCanal, Paris-based Benoît Jaubert has been appointed vp sales at the Copyrights Group/StudioCanal. Reporting to Sissel, he sells licensing and merchandising rights in France and oversees Copyrights’ agents in Europe, Middle East, Australia and New Zealand.
Benoît, in close collaboration with Valérie Rolandez-Barrios, StudioCanal licences and partnerships manager, ensures the development of the Paddington franchise in France.
Along with long-term Copyrights’ executives Polly Emery, svp brand and international sales, and Rachel Clarke, svp UK licensing and retail, the Copyrights Group has now created a team of four senior executives to operate its merchandising and licensing business.
Françoise Guyonnet, ceo at Copyrights Group and evp kids’ brands at StudioCanal, commented: “As StudioCanal continues to accelerate its growth in children’s IP through The Copyrights Group, we are delighted to have Sissel join us to lead our new stellar line-up of licensing and merchandising experts. This new team will help us implement our plans to further consolidate the incredible strength of the Paddington brand, as well as securing new IPs and build our business both globally and locally.”
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