Rachel Wakley, Rachael Fellows and Anita Serradimigni give their views on ones to watch.
Three key executives from Tesco have outlined some of their top licence predictions for this Christmas.
Rachael Fellows, licensing planning manager, Anita Serradimigni, licensing manager (pictured), and head of licensing, Rachel Wakley all spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.
We asked them what was performing well for them currently and which properties they had their eyes on for the festive period.
Rachael Fellows, licensing planning manager; and Anita Serradimigni, licensing manager, Tesco:
“Trolls will be the big new hot property in this year’s run up to Christmas, of course, but we also see collectability as a strong theme for the rest of 2016 and into 2017.
“We have seen how Shopkins and Tsum Tsum have grown and we are also keen to see how Animal Jam progresses.
“PAW Patrol is onto a real winner – pets and vehicles, what’s not to like?
“My Little Pony will gear up in the run up to the movie release, filling a need for a recognised girls’ property.”
Rachel Wakley, head of licensing, Tesco:
“The resurgence of ‘girl power’ is exciting with DC Super Hero Girls, plus there is Trolls coming up and Star Wars is that gift that just keeps on giving.
“In preschool, PAW Patrol has really come through. There are certainly plenty of brands to go after this year.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
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