Daily cartoon strip reveals StoryGIF mobile app for iOS and Android.
The classic Love is… cartoon strip brand is moving into the digital space with the launch of a new mobile app.
The StoryGIF app is now available on the Apple Store and Google Play, and allows fans to send Love is… images as customisable, text-ready animations.
Over 40 images are included in the first pack, with additional celebration-themed content for the property planned for key times of the year.
“The Love is… brand is a timeless, sweet and endearing property that so many of us have come of age with,” said Naz Amarchi-Cuevas, Love is… StoryGIF creator.
“We are so happy to bring it to life digitally to help our users express their feelings. Who said texting couldn’t be romantic?”
Stefano Casali, writer for Love is… and son of the creator Kim Casali, added: “We are thrilled to be able to offer Love is… in this new, contemporary and sharable way.
“Considering the heritage of Love is… and what the brand represents to people worldwide, offering it to fans via mobile app is such a natural fit.”
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