‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
Brand licensing plays an important part in unlocking the full breadth of goodwill a loved brand should wield, says the managing director of luxury chocolate property, Monty Bojangles.
Andrew Newlands told The Source: “It affords an injection of rich, vibrant and fun products into complementary categories that deliver shopper smiles and buyer targets alike.
“As the opportunities for new brands dwindle in the grocers, thus we will see the growing prospects for established and loved brands born from licensing partnerships.”
Monty Bojangles is an associate sponsor at this year’s Brand & Lifestyle Licensing Awards.
Andrew continued: “The team at Monty Bojangles are excited about the world of licensing and see the B&LLAs as the influential nexus of product inspiration, quality recognition and licensing networking.
“We are certain the awards will grow greater each year – this is a ride we want to be a part of.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Thursday, April 27.
Other partners on board include headline sponsor Brand Licensing Europe, LIMA, TLC, CPLG, Beanstalk, Golden Goose, Pink Key Consulting, TLP, Start Licensing, Happy Jackson, Octane 5, Brandgenuity Europe, The Smiley Company, House Beautiful and Country Living Magazine, PowerStation Studios, Corsair, Autumn Fair and Select Licensing.
You can check out full details by visiting the dedicated website by clicking here.
For ticket enquiries, please contact Clare Davies of Createvents on clare@createvents.co.uk or call 01183 340085.
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