Lannoo launching full product line following new deal with The Smiley Company.
The Smiley Company is continuing to expand the Rubik’s brand across a variety of new categories, confirming a back to school partnership with Lannoo.
Lannoo will develop a full range of back to school items including back packs, pencil cases, folders, notebooks and pens that utilise Rubik’s new Geek style guide.
This focuses on an ‘explosion’ of rich Rubik’s colours and quirky slogans that will underpin the growing trend for retro gaming and geek-inspired designs.
“We are very happy to have our long-term Smiley partner trust us on the Rubik’s brand,” commented Nicolas Loufrani, ceo of The Smiley Company.
“Based on the absolutely unique lifestyle positioning we have created under the ‘art of smart’ slogan, we believe that back to school products represent a massive opportunity to leverage the recent hype around the Rubik’s brand among tweens and teens.”
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