New partnership will lead towards both brands’ unique 1980’s heritage.
Two of the most iconic brands from the 1980’s are joining forces for a limited edition collaboration.
Pac-man x Rubik’s will lead towards both brands’ unique 1980’s heritage, when both of them shot to worldwide success and acclaim.
Designs will encourage fans to #playagain, with the style guide targeting a unisex demographic of teens and adults.
The deal has been brokered by master licensee, The Smiley Company, on behalf of Rubik’s Brand Limited and Bandai Namco Entertainment, owner of Pac-man. Both are currently seeking licensees in categories including apparel, accessories, gifts, homewares, electronics & digital accessories and novelties.
Smiley Company vp of brand strategy, Lori Heiss, said: “Pac-man and Rubik’s are two of the biggest pop culture icons of the 80’s. The Smiley studio has created a very cool style guide based on the current trend for retro games merchandising.
“I am sure the products from this unique collaboration will be hits and are going to become collectors with all generations of geeks.”
Mike Townend, md of Rubik’s Brand Limited, added: “Rubik’s is very excited to be working with Pac-Man and the limited edition nature of the collection should ensure instant collectability with fans.”
Delphine Janczak, EMEA brand manager of Bandai Namco Entertainment, continued: “[Pac-man and Rubik’s] defy times, gender and age, but most importantly they both manage to renew themselves while continuing to provide moments of fun to everyone.”
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