Nationwide contest reaches 300 million people worldwide.
DHX Brands has crowned the winner of its Twirlywoos Dad Dancer of the Year competition – having garnered significant coverage around the world.
James Hardwell from Clevedon, North Somerset (pictured) was hailed the winner of the competition, which was created to celebrate the launch of the Twirlywoos’ Musical Statues Great BigHoo toy (available from Argos).
The contest reached 300 million people worldwide through both social and traditional media, and was hosted on the Twirlywoos’ Facebook Page, where fans could cast their votes for submitted videos.
The campaign garnered significant coverage in UK media outlets including pick up in The Sun, The Daily Mirror and The Telegraph, along with a variety of other regional print and online publications.
The announcement of James’ win saw additional coverage in these outlets, as well as a feature in The Independent and a segment on ITV West Country.
Most notably, the Twirlywoos’ Dad Dancer contest took flight across the Atlantic to land on US morning entertainment show, Good Morning America, where Hollywood A-lister Will Ferrell, showed off his own dad dance moves.
“The Twirlywoos’ Dad Dancer campaign was a huge success,” said Debbie Walker, brand manager at DHX Brands. “Just like the Twirlywoos, dad dancers are silly and fun, and they love to move to the music.
“We’ve truly been blown away by the international interest and we send our hearty congratulations to James and our thanks to all the wonderful dancing dads who entered.”
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