IMG to develop consumer products for blockbuster Epic Games franchise.
The popular video game franchise Fortnite is heading to the world of consumer products, with IMG on board to develop the programme.
The company has been appointed by Epic Games as the exclusive worldwide agency for consumer products licensing and promotions.
“Our players want Fortnite things so badly that they’re making their own stuff. We love that passion and think the time is right to provide them with official, high-quality products,” said Mark Rein, vp of Epic Games. “There’s no better company than IMG to help us do that.”
Bruno Maglione, president of IMG Licensing, added: “Fortnite has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds.
“We are looking forward to providing Fortnite’s growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”
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