Retailer launches first range of road bikes, designed by cyclists for cyclists.
A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar – both Immediate Media brands – launched earlier this month at Argos.
The partnership – developed and managed by specialist brand extension and licensing agency three60brands – utilised the team of experts from the titles to create a range of three road bikes, under the Argos-owned ‘Challenge’ brand.
The bikes have a bespoke frame and fork design that blends comfort and speed, with price points of £199.99, £249.99 and £329.99.
The range is available nationwide and will be promoted via all Immediate Media’s cycling publications and social channels.
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