Sports lifestyle brand will create replica and fan wear products as part of multi-year deal.
PUMA has kicked off 2019 with a new multi-year partnership with Porchse Motorsport.
As part of the deal, the sports lifestyle brand will develop, sell and market a range of Porsche Motorsport replica and fan wear products.
The ranges will consist of apparel, footwear, headwear, accessories and bags.
In addition, PUMA will be the exclusive technical partner of the whole Porsche Motorsport team for fireproof racing clothing, as well as shoes and luggage. The PUMA logo will be featured on both Formula E racecars and all racing clothing of the Porsche factory drivers and pit crews from the beginning of season six.
“PUMA has a long and successful tradition in motorsport,” said Fritz Enzinger, vp of Porsche Motorsport. “The innovation and creativity of PUMA, one of the world’s leading sports lifestyle companies, fits in with our team and our brand.”
Bjørn Gulden, ceo of PUMA, added: “PUMA’s race wear is developed for the highest level of racing and we are happy to add Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories.”
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