This ad will be closed automatically in X seconds.

Louise Redknapp unveils George at Asda tie-up

Star partners with retailer on ultimate home collection, the Love Louise Edit.

Singer and media personality, Louise Redknapp has partnered with George at Asda on what is being billed as the ‘ultimate’ home collection.

The 27-piece Love Louise Edit has been chosen by Louise from the George Home Spring/Summer collection and is available exclusively at Asda.

Aiming to reflect the singer’s contemporary interior style, the range features items across bath, bed, kitchen, dining, lighting and living, with the colour palette focused around soft neutrals.

“I was so impressed by the mix of colours, the quality and the general design and look of the products,” commented Louise. “It was so easy to pull out an edit that I was super happy with.”

Items include glassware, rugs, bedding, matt cutlery in gold and black and bathroom accessories among others.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
PBSesame500x500
 
Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
OrphanBlack500x500
 
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
WillsowRHS500x500
 
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
FabacusHasbro500x500
 
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.