This ad will be closed automatically in X seconds.

Hallmark grows licensed Itty Bitty range

Characters including BB-8, The Joker and Supergirl join the collection in April.

Buoyed by its initial success, Hallmark is continuing to add characters to its Itty Bitty collection.

The company is onto its third phase of Itty Bittys, which will see a range of DC characters – including Supergirl, The Joker, Catwoman and The Flash – launch in April.

In addition, popular droid BB-8 will also join the Star Wars collection.

Hallmark initially launched the Itty Bittys range in September 2015, with licensed characters including Dorothy, Tinman, Cowardly Lion and Scarecrow from The Wizard of Oz, Snoopy and Charlie Brown from Peanuts, plus Batman, Superman and Wonder Woman.

This was followed up by the arrival of Shaggy and Scooby-Doo in October 2015.

The second phase launch took place in January, with Hallmark releasing eight characters in a new Star Wars rangs – these included Chewbacca, Yoda, R2-D2, C-3PO, Darth Vader, a Stormtrooper, Kylo Ren and Rey.

MORE NEWS
PBSesame500x500
 
Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
OrphanBlack500x500
 
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
WillsowRHS500x500
 
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
FabacusHasbro500x500
 
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.