Ulster Weavers is going through its biggest change in generations as it repositions its business as a contemporary homeware brand targeting a millennial audience.
Following the relaunch, the company – which has licences including RHS in its portfolio – plans to increase turnover 100% between now and September 2024.
As part of the relaunch, the 140-year-old textile manufacturer is introducing new contemporary homeware and kitchen textile collections that are inspired by the places and culture of Northern Ireland . The new collections will also include a range of new home furnishing items, in contemporary designs, which will be unveiled at Spring Fair in February.
The brand relaunch is allied to a pledge by Ulster Weavers to grow sustainably and to make approximately three quarters of its new retail products in Northern Ireland.
“Ulster Weavers has been linen makers and shapers since 1880, but we are set to go through the biggest change that the company has experienced in at least a generation, as the launch of our contemporary homeware and kitchen textile collections repositions our brand to connect with young millennial families worldwide,” comments Ulster Weavers managing director Gillian McLean.
“Our commitment to operating sustainably for the benefit of our customers’ businesses and our consumers’ lives is a key part of our strategy and makes business sense,” continues Gillian. “Producing locally, responsibly and sustainably not only supports the social and economic welfare of our local community but also protects the environment for future generations.”
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