Greeting card publisher launches cards based on Tatty Devine jewellery.
Alison Hardcastle, owner of the eponymous card company has teamed up with British jewellery brand, Tatty Devine to produce a range of cards.
The cards, which combine iconic Tatty Devine pieces with Alison’s distinctive illustrative style were launched last week at Top Drawer with great success.
The greeting card collaboration came about when Alison was approached by members of the Tatty Devine team, who explained they were keen to work with the right greeting card publisher to translate their distinctive quirky jewellery designs onto greeting cards.
Alison told sister title PG Buzz: “They felt that our styles worked well together – we have a similar design ethos of creating fun and original designs which are all about colour, art and culture. Our colour palettes and design styles marry really well too.”
The feedback and reaction from Top Drawer was amazing. “Everyone completely got the collaboration and thought it was a perfectly suited combination of brands and styles,” continued Alison. “It was extremely positive and the cards themselves have been very popular, featuring on every one of the show orders we took.”
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