Falcon’s Beyond Global has welcomed a new evp of marketing and branding, as the ambitious company continues to eye global growth across its three core businesses.
Toni Caracciolo (pictured) has joined in the newly created role to build on the momentum established over the past year as the company launched multiple projects, initiatives and experiences across its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcon’s Beyond Brands.
A former SeaWorld Parks & Entertainment and Visit Orlando executive, Toni’s experience will be particularly relevant to the planned future growth of Falcon’s Beyond Destinations.
Through this division, earlier this year, Falcon’s opened both Falcon’s Resort by Meliá | All Suites Punta Cana and the adjacent Katmandu Park | Punta Cana, the first theme park of its kind in the Caribbean, together offering a unique ‘resortainment’ hospitality experience.
“Falcon’s Beyond is a company on a rapid international growth trajectory,” commented Toni. “I am both thrilled and honored to help bolster awareness for the brand and launch future projects across our multiple lines of business.
“I’m excited to leverage my deep and diverse industry experience and relationship building to develop marketing programs that elevate the brand’s remarkable story across travel, theme parks, consumer products, entertainment content and so much more.”
Simon Philips, president at Falcon’s Beyond, continued: “Toni’s extensive experience in hospitality and entertainment, working with some of the world’s most recognised brands, made her the unquestioned top choice for this important new position at Falcon’s.”
Toni joins Falcon’s as the company embarks on the second half of an already successful year marked by multiple announcements of new entertainment content, consumer products and virtual platforms. The company recently announced the development of its first animated series, a preschool show featuring Boro the Yeti, one of the breakout characters first introduced at the original Katmandu theme park in Mallorca, Spain.
It also debuted its first e-commerce consumer products’ website, Shop Falcon’s Beyond, featuring a range of apparel, accessories, toys, plus a new original trading card game based on the Katmandu franchise. The company also released its first mobile game, Katmandu: EtherMerge and debuted BEYONDLAND on Roblox.
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