This ad will be closed automatically in X seconds.

First US licensees revealed for Roald Dahl brand

Brand Activation Consulting unveils first nine licensees to join licensing programme.

The first nine licensees which will lead the Roald Dahl licensing programme in the US have been confirmed.

Brand Activation Consulting is working with The Roald Dahl Story Company in the territory, with principal Bob Traub saying the company has had “a great reception” to the brands.

The products – featuring Roald Dahl’s globally bestselling stories Matilda, Charlie and the Chocolate Factory, James and the Giant Peach and The BFG, in combination with Sir Quentin Blake’s iconic illustrations – will begin hitting US and Canadian shelves in the autumn.

New partners include Out of Print (apparel, accessories, gifting); Litographs (adult apparel, accessories, posters); Storiarts (book scarves, accessories, newborn blankets and caps); Culturenik (prints and gifting); Winning Moves (Top Trumps); Fiesta Crafts (hand and finger puppets); Riley Blake (fabric and fabric kits); Storybook Cosmetics (beauty); and Rococo Chocolates (confectionery).

“As one of the top storytellers of all time, Roald Dahl’s stories have already seen decades of success in North America in publishing, school and library programmes, feature films and live shows,” said Stephanie Griggs, licensing and design director at the Roald Dahl Story Company.

We’re really excited to be able to bring book-led licensed products to market via a group of great partners and with the help of BAC.”

Bob Traub, principal at Brand Activation Consulting, added: “We have had a great reception to the Roald Dahl brands. I love discussing the properties, as everyone – from kids to adults, has a favorite character and book by Roald Dahl.

“As the licensing programme continues to grow we look forward to giving those fans of all ages a new outlet to express their love of the stories.”

BAC will be highlighting the Roald Dahl properties on its booth (F124) at Licensing Expo next month.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.