Pop culture specialist enters new category with make-up collection starring four Disney Villains.
Funko is bringing its pop culture magic to a new category – launching a cosmetics line starring four of Disney’s villains.
The new range will include a variety of products based on Ursula, Maleficent, Cruella De Vil and the Evil Queen from Snow White.
It will include the likes of bronzer, lip gloss, highlighter, eye shadow, eyeliner, blush and make-up brushes, reported CNBC.
Each character has a distinct colour palette, theme and Funko’s recognisable pop style.
The products are being manufactured by Taste Beauty and will be available exclusively at Ulta Beauty stores and online in the US.
“Our Funko Pop and Disney cosmetics collection based on the Disney villain franchise is another whimsical way for fans, collectors and beauty aficionados to wear, travel with and display their fandom,” commented Molly Hartney, chief marketing officer at Funko.
Josh Silverman, evp global product commercialisation at Disney Parks, Experiences and Products, said that the new Funko range was a “great example” of bringing the Disney iconic and glamorous villains into the limelight.
The range launches on September 15.
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