Company to launch humorous giftware range featuring on trend language and phrases.
Gift company Half Moon Bay has become a Jolly Awesome licensee, launching a humorous giftware range based on some of the brand’s best known hip hop animal cards, using on trend language and phrases.
The collection will be unveiled at February’s Spring Fair, with Jolly Awesome joining a licensing portfolio that already includes Harry Potter, DC Comics and Beauty and the Beast.
“For the Half Moon Bay Jolly Awesome collaboration, we have come up with a range of humorous giftware products combining bright colours, fun illustrations and cheeky wording,” said Claire White, ecommerce marketing manager at Half Moon Bay.
“The heat changing mug sums up the range perfectly – So Hot Right Now.
“The target audience of 12-25 year olds love the humour, and the brand has a huge social media following.”
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