Joe & Seph’s teams with brand to expand gourmet popcorn range.
The first official Marmite popcorn is hitting retail shelves, with Joe & Seph’s securing a partnership deal to add the brand to its gourmet popcorn range.
Joe & Seph’s is known for daring popcorn flavours including Gin and Tonic, Cheese on Toast and Madras Curry with Black Onion Seed and Lime, with its portfolio featuring over 40 unique flavour options.
The new Marmite popcorn will mix the smooth, sweet taste of buttery caramel with the savoury Marmite tang.
Adam Sopher from Joe & Seph’s said: “We’re thrilled to be working with one of Britain’s most iconic brands and expand our Gourmet popcorn range.
“Both Marmite and Joe & Seph’s fans have been asking for this flavour for some time and we’re delighted that we’ve made it happen. We pride ourselves on innovative flavours and outstanding taste and this new flavour is no exception.
“Whether you’re a Marmite lover or hater, it’s a must try.”
Joe & Seph’s Marmite popcorn will be stocked in the likes of Selfridges, Ocado, Lakeland, Harvey Nichols and Amazon among others. It will be priced at 99 pence for 21 gram packs and £2.99 for 75 gram pouches.
