This ad will be closed automatically in X seconds.

Sindy celebrates 60th anniversary with raft of activity

The Sindy brand is marking 60 years with a raft of celebrations that will put the British doll firmly in the spotlight.

Beginning from this month (September), and continuing throughout the coming year, Sindy fans worldwide can look forward to a range of campaigns which will honour six decades of ‘fashion and play’.

A special limited edition 60th anniversary collector’s doll will be the centrepiece of the celebration, with each of the dolls individually numbered and accompanied by a confirmation card.

There will also be two new fan websites. The first – – is tailored for younger fans and offers an up to date take on the iconic doll. The second – – delves into Sindy’s rich heritage and early beginnings, serving up a nostalgic trip down memory lane.

Sindy’s social media presence is getting a significant boost, aligning with the content on the websites. Fans can expect a dynamic flow of stories, and interactive content. Managed by Pedigree Toys & Brands’ licensing agency, Stories.1888, the content will span Sindy’s journey from her historical roots to today’s popularity.

A highlight of the celebration will be a museum exhibition scheduled for spring 2024, with further details due to be unveiled shortly.

In addition, Sindy will be launching into baby and toddler with Little Sindy & Paul, featuring a new illustrative look and design.

“This is a special milestone for our girl Sindy and we’re excited for a year of celebrations to begin,” commented Matthew Reynolds, md at Pedigree Toys and Brands. “Not many brands have the history and following that Sindy has enjoyed for six decades. She is known globally and a true British icon. She has fans of all ages as she’s cherished by multiple generations, so our celebrations plan to embrace them all. Sindy deserves her place in the limelight to celebrate her special anniversary.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The maker of Tabasco Brand Pepper Sauces, McIlhenny Company has appointed IMG to drive and expand consumer engagement through new licensed products and experiences....
A new globally-focused brand and communications agency has opened its doors, supporting a roster of clients in the consumer products, entertainment and charitable sectors....
Called Hey Duggee Deck the Halls, the song is available on the character's YouTube, plus BBC iPlayer and all major music streaming platforms....
Creativity brand, Crayola has welcomed a number of new team members as it looks to further build its global licensing and location-based entertainment business....
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.