Start Licensing’s Ian Downes highlights a retailer which has been steadily growing its licensed presence.
How Rose Marketing has injected some fun into the freezables category.
Start Licensing’s Ian Downes finds out how Wilko is embracing licensing.
Start Licensing’s Ian Downes on new launches, partworks and World Book Day.
We delve into the licensing life of Start Licensing’s director.
It’s all about ‘added value’ this week for Start Licensing’s Ian Downes.
The use of classic characters by big corporate firms catches Ian Downes’ eye.
Primark, fruit shower gel and Easter eggs get Ian Downes’ attention this week.
Yumsh Snacks uses two Tango flavours in new Poptang range.