The Branded Furniture Company has extended its furniture licence with designer brand, Orla Kiely.
TBFC and Orla Kiely have been working together since 2019, with the colourful furniture collection initially launching exclusively with Barker and Stonehouse, before expanding to selected retailers throughout the UK.
The range has gone from strength to strength and continues to exceed sales expectations each year.
“It’s no surprise to us to see the success we’re experiencing with this collection,” commented Jamie Bourn, head of brands at TBFC. “The Orla Kiely brand is a longstanding one, and one that is much-loved by it’s followers. As well as the designs being instantly recognisable, what I think customers love most about the range is the playful pop of colour it offers.
“We’re delighted to be able to continue our partnership with Orla and her fantastic team.”
Roz Carter, chief operating officer at Orla Kiely, continued: “We’re very excited to continue our relationship with TBFC. As a licence partner they have truly immersed themselves in our brand, while also guiding us with their industry expertise to create products that are stylish, on-brand and most importantly, our customers love.
“Another really important part of our journey as a brand is striving to be more sustainable, which again TBFC have really taken hold of in the design of our new products. We can’t wait to show off our collaboration’s newness and see it land in stores.”
Ben Frost, creative director at TBFC, added: “We are about to embark on a new seasonal launch that is super exciting. Working closely with Orla and her creative team we have developed some fantastic new patterned fabrics, sofa shapes and cute accent pieces ready to showcase in May. We are pleased to continue our journey with Orla and continue to work on new releases in the future.”
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