On-pack initiative on eight million loaves offers the chance to win a holiday to LA.
Hovis has teamed up with DreamWorks Animation and Trolls for a special on-pack promotion.
The promotion – which is featured on eight million loaves of Best of Both – is offering the chance to win a family holiday to Los Angeles, including a tour of the DreamWorks and Fox studios.
Consumers simply need to buy a promotional pack, find a ten digit code and head to www.hovis.co.uk/trolls to enter.
The prize includes a four day, three night stay in LA in a four star hotel, return flights from London Heathrow and DreamWorks and Fox studio tours, as well as goody bags and travel insurance for a family of four.
Hovis marketing director, Sharon Barraclough, said: “Trolls is a perfect fit for Best of Both, with its family-friendly appeal.
“We are confident the release of Trolls and the prize on offer will drive further demand and attract new shoppers.”
The promotion closes on January 31, 2017.
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