Agency to work with Godiva and McVitie’s brands among others following new deal.
Beanstalk has further bolstered its food brand portfolio – with global food company Yildiz Holding appointing the company as its exclusive brand extension agency for a number of brands.
Beanstalk will now represent Godiva in the US, Canada, Europe, Japan and China; McVitie’s in Europe; and Flipz and Turtles in North America.
Beanstalk will seek new opportunities for the brands across close-to-core food categories including beverages, desserts, ice cream, baked goods, snacks and baking products, as well as gifting, bakeware, housewares and publishing, among other categories.
It will also look for in-restaurant partnerships that would feature the brands on menu items.
Allison Ames, president and ceo of Beanstalk, said: “Be it Godiva, McVitie’s, Flipz or Turtles, these sweet and savory treats are recognised and enjoyed by consumers all around the world. We look forward to creating exciting and innovative products for this incredible family of brands and further spreading its legacy.”
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