Popular exec joins as chief commercial officer; head of sales also appointed.
Acamar Films has significantly bolstered its UK team – welcoming former Fox Consumer Products exec, Sandra Vauthier-Cellier as its new chief commercial officer.
Sandra (pictured) joins the company at the same time as it confirms TV rights to its flagship property Bing will transition back to Acamar from Aardman later this year.
Sandra has a wealth of experience from a long career in licensing. She was most recently svp consumer products EMEA at 20th Century Fox, while she has also held senior roles at Studio 100 Group and 4Kids Entertainment.
In addition, Acamar Films has also welcomed a new head of sales, with Eroulla Constantine joining the company following ten years as senior director of international sales at DreamWorks Animation.
Ben Taylor joins the team as sales coordinator following four years at DreamWorks Animation and will work closely with Eroulla on all international broadcast sales.
Mikael Shields, ceo of Acamar Films, commented: “We are incredibly proud of the continued success of Bing to date – we want to thank our friends at Aardman who have done an incredible job securing key deals around the globe.
“Our aim was always to bring Bing back in-house once he had found his feet internationally and I am excited that senior executives of the calibre of Sandra and Eroulla are joining us as we drive forward with the next phase of expansion.
“We welcome Ben to our thriving and ever-growing team which works tirelessly on making Bing a success across TV and licensing and merchandising.”