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Smiley kicks off campaign for new juices

Brand owner begins TV and social media campaign to back launch.

The Smiley Company has launched its new line of Smiley Fruity canned juices across Europe, backed by a TV and social media drive.

The juices – from French drinks manufacturer and licensee L’Abeille – have launched in some of Europe’s leading supermarkets and specialist stores, including Auchan, Carrefour, Leclerc and Toys R Us.

To coincide with the launch, Smiley and the team at L’abeille have crafted a TV ad campaign to promote Smiley Fruity, in tandem with advertising agency LMWR.

The ads have been aired on prime time French kids TV, and will reach over 20 million viewers during the course of the campaign. The promotion will also extend on to YouTube, where it will reach another ten million viewers through targeted promotion.

The campaign aims to encourage children to use their Smiley Fruity cans to create their own videos and share them on social media.

A mini site has also been created to support the new range including a ‘design your own Smiley’ app, games, activities and downloadable content.

Smiley Fruity forms part of The Smiley Company’s successful Smiley Foods concept, which has achieved 31% growth in retail sales from 2015 to 2016 and unit sales up from 6 million to 8.3 million per annum in the same period.

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