Original Smiley brand teams with baby boutique Olivier Baby for new collection.
The Original Smiley brand is teaming up with prestigious baby boutique Olivier Baby for a new range of high-end cashmere kidswear.
Launching exclusively at this month’s Playtime Paris, the exclusive apparel line is made of 100% cashmere wool and is designed for babies and children up to the age of 12.
The collection will launch later this year across numerous boutique stores in London.
Speaking about the latest collaboration, Smiley ceo Nicolas Loufrani, said: “Smiley loves to collaborate with premium brands that stand for quality.
“Olivier Baby is famous for their beautiful cashmere jumpers worn by the British royal family babies and we are delighted to have co-created this beautiful, warm and soft range of jumpers with them.”
Olivier Baby is often spotted being worn by Prince George.
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