Endemol Shine Group secures deal with customised giftware specialist for brace of brands.
Personalised giftware ranges are on the way for fans of Mr Bean and Simon’s Cat, with Endemol Shine Group securing a deal with Star Editions.
As licensee for Mr Bean ecommerce activity, Star Editions will create a bespoke online shopping destination for Mr Bean products. The brand new web shop will feature a Star Editions designed range of customised giftware, in addition to hosting a number of Mr Bean branded products.
The shopping portal will be accessible via the official Mr Bean website, Mrbean.com.
In addition, Star Editions has also been tasked with expanding the retail output of the Simon’s Cat brand. It will offer its personalisation service on a curated selection of Simon’s Cat products so that fans can create unique gifts. The service is now available online at http://shop.simonscat.com/.
Jane Smith, commercial brand executive at Endemol Shine Group, commented: “Simon’s Cat and Mr Bean are seeing incredible growth across multiple platforms and there is a real appetite from our global audiences to engage with these characters in new ways.
“The humour and comedy intrinsic to both brands lends itself naturally to the personalisation market and we are delighted to offer our fans such an extensive, fun range with Star Editions.”
Will Marston, ceo of Star Editions, added: “We are delighted to be working with Endemol Shine Group on two truly iconic brands. Together we’ve created some unique ranges which combine state of the art personalisation software with a ground breaking product offering – raising the bar in online retailing.”
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