This ad will be closed automatically in X seconds.

VMC readies young adult market launch

Accessories licensee to unveil new Star Wars and Marvel lines.

Ambitious licensee VMC Accessories is targeting the young adult sector with its latest launch, as it looks to further grow its reach in the licensing arena.

Limited edition high fashion collections – including male and female accessories such as headwear, bags and sunglasses – will launch for both the Star Wars and Marvel brands.

The collections will be launching alongside key movies to further maximise the opportunities for the product.

The first phase will arrive in November, tying in with the arrival of the eagerly anticipated Star Wars: The Last Jedi. Phase two will be in line with Marvel’s Black Panther movie in February 2018, while phase three is being developed for Easter 2018, coinciding with the Hans Solo standalone film.

“As we continue to be successful in securing top brand licences in our core business, this new limited collection is a great opportunity for VMC to display our strength in design and product innovation in the evolving young adult market,” Louise Hinds, licensing and creative director at VMC Accessories, told The Source.

For further details on the range, you can contact the sales team by clicking here.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Fans and licensees get first look at the eagerly awaited Fallen Kingdom....
 
Research finds that kids perform better when dressed as characters like Batman....
 
Brand Squared Licensing becomes exclusive agent for North American territory....
 
Andreas Niedergesaess from Character World gives a licensee’s view on Europe....
 
Including Coolabi teaming with Getting Personal on Clangers and Purple Ronnie....
 
Company to launch stationery range after deal with Caroline Mickler....
Get the latest news sent to your inbox
Subscribe to our daily newsletter