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VMC readies young adult market launch

Accessories licensee to unveil new Star Wars and Marvel lines.

Ambitious licensee VMC Accessories is targeting the young adult sector with its latest launch, as it looks to further grow its reach in the licensing arena.

Limited edition high fashion collections – including male and female accessories such as headwear, bags and sunglasses – will launch for both the Star Wars and Marvel brands.

The collections will be launching alongside key movies to further maximise the opportunities for the product.

The first phase will arrive in November, tying in with the arrival of the eagerly anticipated Star Wars: The Last Jedi. Phase two will be in line with Marvel’s Black Panther movie in February 2018, while phase three is being developed for Easter 2018, coinciding with the Hans Solo standalone film.

“As we continue to be successful in securing top brand licences in our core business, this new limited collection is a great opportunity for VMC to display our strength in design and product innovation in the evolving young adult market,” Louise Hinds, licensing and creative director at VMC Accessories, told The Source.

For further details on the range, you can contact the sales team by clicking here.

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