MyBag has partnered with the Danish bag and accessories brand, Nunoo and the iconic doll brand Barbie, to launch an exclusive capsule collection.
The collection is comprised of six exclusive bags including a re-envisioned version of the Helena and Honey bags, a phone pouch and a holder for earbuds, available in either hot pink, light pink or black, with a hint of sparkle.
Inspired by the concept of Barbie going to Copenhagen, the partnership aims to combine the laid-back Scandinavian style of Nunoo with the recognisable colours and branding of Barbie. Each bag will also be accessorised with a Danish bicycle keyring with Barbie branding, to tie the theme together.
An accompanying marketing campaign looks to promote self-love and kindness, using the slogan ‘Together we shine with Barbie x Nunoo’.
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