WildBrain CPLG has expanded its partnership with Spin Master, adding representation for fantasy-adventure children’s franchise Unicorn Academy to its roster for the Nordics, Iberia, Italy and Benelux.
WildBrain CPLG’s licensing strategy will target licensees and retailers with apparel and accessories, home décor, health and beauty, plus back to school paper products categories.
The new representation also includes location-based entertainment (LBE) rights.
Unicorn Academy is a Netflix original CGI-animated series produced by Spin Master Entertainment that airs in over 190 territories in over 30 languages. A 72-minute movie special and 8 22’ episodes are currently available for fans, with more content to come in 2024 alongside a slate of consumer products including toys and digital games. Short-form content for Unicorn Academy is also available on YouTube.
The series is adapted from The New York Times bestselling books originated and published by Nosy Crow.
“Expanding our successful relationship with Spin Master by adding the magical Unicorn Academy to our slate highlights the success of our approach – using global expertise at a local level to offer bespoke consumer programmes to grow brands,” commented Meike de Vaere, vp partnerships and business development at WildBrain CPLG. “The addition of LBE rights is particularly exciting as there are significant opportunities for this area of business in 2024 and beyond.”
The Point.1888 is handling the licensing programme for Unicorn Academy in the UK and Eire, revealing a raft of new deals earlier this week.
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