Gosh Designs brand will launch new range of travel accessories for Sanrio property.
Busy PMS International has secured a new deal with Sanrio, which will see it launch a range of travel accessories for the Mr Men Little Miss property.
Products will include travel pillows, seat belt buddies, hard case back packs and trolleys, all launching under the Gosh Designs brand.
Ruth Leonard, head of brand and licensing at PMS International, commented: “It is such exciting times for Mr Men Little Miss in this, their anniversary year.
“These much loved and classic characters offer something for everyone and remain as relevant and popular as ever after 45 years.
“We can’t wait to unveil our new, bright range, featuring all our favourite characters at the upcoming NEC Autumn Fair.”
The news follows PMS’ signing of The Smurfs earlier this week for a range of pocket money toys, stationery and outdoor play.
PMS International will be exhibiting in Hall 1, stand B14-A15 and E20-D21 at Autumn Fair in September.
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