This ad will be closed automatically in X seconds.

Plans for Roald Dahl Day 2017 outlined

Annual celebration will take place on Wednesday September 13 with raft of activity planned.

A swathe of plans have been revealed for September’s Roald Dahl Day, which this year will celebrate the iconic child heroes of the author’s stories.

Taking place on and around September 13, the annual global celebration also marks Roald’s birthday.

Characters including Matilda, James, Charlie, Danny, Sophie and George will be celebrated, while Billy – the hero of Roald’s last book, Billy and the Minpins – will be introduced to the programme.

Originally published as The Minpins, the book is now being published as a hardback chapter book with black and white illustrations by Quentin Blake. It will be published by Penguin Random House on September 7.

In addition, publisher Wonderbly (formerly known as Lost My Name) will launch a currently top secret new title, which allows every child to become the hero of his or her own Roald Dahl story.

A collaboration with LEGO will see child-sized LEGO builds of six Roald Dahl heroes appear at locations including London, Cardiff, Manchester, Nottingham, the Eden Project in Cornwall and the Giant’s Causeway in Northern Ireland.

The Roald Dahl Museum and Story Centre in Great Missenden, Buckinghamshire will host a series of special events.

These will include a bespoke exhibition around Billy, as well as themed trails into the countryside which inspired Billy and the Minpins.

Schools across the UK will also be encouraged to take part in the Dahl Dress Up Day, while this year’s Puffin Virtually Live webcast will be hosted by CBBC’s Katie Thistleton.

Special party packs are available online and through Roald Dahl social media channels for schools, libraries and fans of the author.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
PBSesame500x500
 
Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
OrphanBlack500x500
 
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
WillsowRHS500x500
 
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
FabacusHasbro500x500
 
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.