8th Wonder on board to create wooden toy and plush range for popular series.
BBC Studios has secured a deal with 8th Wonder to create wooden and plush toy ranges for CBeebies show, Sarah & Duck.
The deal marks the first wooden toy range for Sarah & Duck, and will include wooden dominos, blocks, sound puzzles, a skittles set and a train set.
The range will join those currently being created by 8th Wonder for Hey Duggee and Something Special, both due to hit the shelves later this year.
The talking plush toys, meanwhile, will be the first to launch for the brand since 2014.
“We’re excited to be continuing our partnership with 8th Wonder and creating a beautiful range of toys for Sarah & Duck,” said Julie Kekwick, senior licensing manager at BBC Studios. “The wooden toy range and plush range are fantastic additions to our range of Sarah & Duck toys, and we’re looking forward to launching them later this year.”
Gary Tyrer from 8th Wonder, added: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand. We feel the licence is a perfect fit for our wooden and plush toys.”
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