Disney’s line of classic dolls will come in new plastic-free packaging made of sustainably sourced paper that is 100% recyclable.
The collection includes 15 classic characters such as Queens Anna and Elsa, Ariel, Belle, Jasmine, Moana and Tiana.
The new plastic-free packaging can be recycled kerbside, or reused as a playtime prop and storage box. The new plastic-free packaging is available on shopDisney.com, Walt Disney World Resort, and Disney stores in North America and available at global locations later this year, reported Products of Change.
“We are always exploring new ways to lessen our environmental footprint and develop more innovative packaging and products that align with that goal,” wrote Anthony Armenia, communications manager, Disney Parks, experiences and products on the Disney Parks blog. “A lower impact on the environment and an easier, more magical playtime experience? I can’t think of a better way to celebrate Earth Month.”
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