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Amazon reveals ‘biggest ever’ Black Friday event

10 days of deals running from November 16; pop-up experience returns to the UK.

Amazon.co.uk is preparing for its biggest ever Black Friday sale – with the retailer planning 10 days of deals plus the return of its pop-up experience to the UK.

This year, the Amazon.co.uk Black Friday Deals Store will open from midnight on Friday November 16 to 23:59 on Sunday November 25.

Amazon will offer new ‘Deals of the Day’ everyday throughout the period across the site, with products ranging from must-have electronics, toys and fashion to sports, beauty, home items and more – no doubt with numerous licensed names included.

There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

On top of this, Amazon’s Home of Black Friday pop-up will return, showcasing the best of Black Friday on the retailer.

Located at 3-10 Shoreditch High Street, London, the four-day multi-room experience will be open from Thursday November 22 to Sunday November 25.

Workshops will range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar; jewellery and candle making sessions from Amazon Handmade Artisans; beauty treatments from Foreo; hair styling from Nicky Clarke; cooking demonstrations; Prime Video screenings and more.

Among the brands showcasing deals, experiences or offering prize giveaways at the pop-up will be LEGO, Xbox, Yankee Candle, Hotel Chocolat, PlayStation and Nescafe among others.

“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most,” said Doug Gurr, country manager at Amazon.co.uk. “We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy a new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy.”

You can check out Amazon’s Christmas 2018 ad below:

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