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An international view: “We will need to act as a team through the coming months”

Bel Licensing’s Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects.

The COVID-19 pandemic has affected every country across the globe. has been catching up with a selection of licensors and licensing agents from Europe, the US and Russia to find out more about how their businesses have been affected and how they see the rest of 2020 playing out.

Today, we head to France to get the views of Patrick Tamburlin, global licensing manager at Bel Licensing.

“At Bel Licensing we generate direct revenue through ecommerce, but we had to stop this side of the business almost immediately to refocus on more middle and long-term projects, such as the 100th anniversary of The Laughing Cow next year.

There was no change regarding our conversations with agents – such as Pink Key Licensing – and they tried to maintain ‘business as usual’ as much as they could. Discussions with licensees have been more hectic as some of them were able to continue business, even in a limited way, whereas others had to put their activity on hold.

On the other hand, we have been able to start conversations and projects with major licensees, plus have finalised deals in the US with our new agent, Design Plus Licensing.

We will need to act as a team through the coming months. We all need each other to maintain and develop business; we need to be comprehensive and adapt a lot of our processes and ways of working.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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