ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners.
The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive and innovative museums in Europe. Arranged across ten buildings, it welcomes over 450,000 visitors a year to its galleries and exhibitions, performing arts hub, manufacturing and research facilities and shop.
ARTiSTORY will be creating designs inspired by the Museum’s extensive collections which include over 120,000 works of art, 200,000 books, one million photographs, plus thousands of rare documents covering Greek and Roman Archaeology, Byzantine and Post-Byzantine Art, Early Modern Greek Material Culture, Modern and Contemporary Greek Photography, Architecture and Design, Music and Performing Arts but also Islamic, Chinese, Pre-Columbian American, African and Korean Art, as well as an extensive collection of toys and games from around the world.
The Benaki Museum joins other cultural partners in ARTiSTORY’s portfolio including the Museum of Fine Arts, Boston; National Gallery, London; Brooklyn Museum, New York; National Palace Museum, Taipei; Dunhuang Culture & Tourism Group, China; and the Thyssen-Bornemisza National Museum, Madrid.
“I am excited about the Benaki Museum joining ARTiSTORY’s growing art and cultural IP portfolio,” commented Yizan He, founder and ceo of ARTiSTORY. “This is a significant milestone for ARTiSTORY as we expand our portfolio to include more world’s leading cultural organisations from various countries.”
Haris Siampanis, ceo of the Benaki Museum, added: “The Benaki Museum, a depository of trust for the Greek and world cultural heritage, enters with enthusiasm in this partnership with ARTiSTORY.
“For over 90 years now, the Benaki has been safeguarding and disseminating culture, heritage and education while acting as a leading agent of innovation and sustainability endeavours.”
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