The Brooklyn Museum in New York is the latest partner to join the art and cultural licensing specialist, ARTiSTORY.
As a master licensee, ARTiSTORY will licence designs created from the Brooklyn Museum’s internationally renowned collection of 1.5 million works of art, craft, design and artefacts.
With global rights, ARTiSTORY will work with licensees across a wealth of product categories to bring the likes of Claude Monet, John Edward Hicks, John Singer Sargent, Katsushika Hokusai, Charles Sheeler, William Morris, Berthe Morisot, Mary Cassatt and Utagawa Hiroshige to the global market.
“At ARTiSTORY we strive to discover and share the stories behind the artefacts, to bring innovation in product manufacturing and licensing collaborations alongside groundbreaking shows, exhibitions and immersive experiences in order to expand the possibilities that the global heritage sector has to offer,” explained Yizan He, co-founder and ceo of ARTiSTORY and managing partner of SIPIC.
“By partnering with the Brooklyn Museum, we access incredible collections, reflecting the development of humanity across the world, including many American and Native American artefacts – an exciting new partnership we’re thrilled to begin.”
Sharon Matt Atkins, deputy director for art, added: “We are excited to collaborate with ARTiSTORY and to share our collection with a global community. We have been impressed with ARTiSTORY’s commitment to creating dynamic opportunities to engage with art and its histories.
“Moving beyond traditional licensing programmes, ARTiSTORY appealed to us as a partner of choice due to their dedication to providing art historical background and context on source images, while also developing new and innovative ways to use art to inspire new audiences.”
The Brooklyn Museum joins a growing list of cultural partners for ARTiSTORY including the Museum of Fine Arts, Boston; the National Gallery, London; the National Palace Museum, Taiwan; and Dunhuang Culture & Tourism Group.
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