ARTiSTORY – which launched last year in the middle of the global pandemic – will be celebrating its first birthday at Brand Licensing Europe next week (17-19 November).
A year on, the agency – set up by Yizan He and Natasha Dyson and specialising in the cultural IP licensing space – employs nearly 50 sales, marketing and creative staff in offices in London, Barcelona, Shanghai, Singapore, Beijing and Boston, and has launched its first creative trends and themes ready to be licensed on behalf of its cultural partners.
Its first museum partner, The National Palace Museum, Taipei came on board in February 2021, followed by cultural institutions across the world including the National Gallery, London; the Museum of Fine Arts, Boston; Dunhuang, China and most recently, the Brooklyn Museum, New York.
Through its ‘Artefacts to Merchandise’ business model, the company aims to create and licence on-trend, contemporary prints and patterns inspired by some of the most celebrated artworks in the world.
Exhibiting for the first time at BLE, ARTiSTORY has chosen a 100% reusable and recyclable stand (B219) from Mercer Exhibitions using its eco-friendly modular frame system.
“I’m so proud of what we’ve achieved in a year,” commented Natasha Dyson, co-founder and licensing director of ARTiSTORY. “Securing five fantastic museum partners and building a global team has been hard work, but at the same time very rewarding. Now we can’t wait to ‘wow’ licensees with our 2022 global creative themes at BLE.”
Yizan He, co-founder and ceo, added: “It’s been my vision for many years to bring art and cultural licensing to a global audience. Setting up ARTiSTORY has been an incredible journey so far, and with more museum partners joining us soon, and artist collaborations in the pipeline, we’re set to have another busy year ahead.”
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